• Balsamiq: a wireframing and mock up tool with a high focus on usability (instructions for getting started)

  • InVision: transform your Web & Mobile (iOS, Android) designs into clickable, interactive Prototypes and Mockups (instructions for getting started)

  • Proto.io: create fully-interactive high-fidelity prototypes that look and work exactly like your app should. No coding required.

Landing pages

  • LaunchRock: a website builder dedicated to early customer acquisition. Publish a landing page in minutes and validate your startup with over 20 million early adopters (instructions for getting started)

  • Unbounce: lets marketers build, publish and test landing pages without IT or software (instructions for getting started)

  • KickoffLabs: quickly & easily setup refer-a-friend giveaways, sweepstakes, and product launches (instructions for getting started)


Online ad Campaigns: getting Started


  • Optimizely: test and personalize your website (instructions for getting started)

  • Validately: recruit testers, launch tests, and analyze results. HBS alumni founder will allow you to recruit panelists for half the normal price -- ask Prof. Austin for details (instructions for getting started)

Presentation design

  • Powtoon: free tool to create animated videos

  • Slides Carnival: free presentation design templates

  • Unsplash: free high resolution photos

  • Smartmockups app (free trial available): tool to create stunning product screenshots without using Photoshop

Other resources for Finding tools