HBS Startup Bootcamp

Wireframing

• Balsamiq: a wireframing and mock up tool with a high focus on usability (instructions for getting started)
• InVision: transform your Web & Mobile (iOS, Android) designs into clickable, interactive Prototypes and Mockups (instructions for getting started)

Landing pages

• LaunchRock: a website builder dedicated to early customer acquisition. Publish a landing page in minutes and validate your startup with over 20 million early adopters (instructions for getting started)
• Unbounce: lets marketers build, publish and test landing pages without IT or software (instructions for getting started)
• KickoffLabs: quickly & easily setup refer-a-friend giveaways, sweepstakes, and product launches (instructions for getting started)

SITE/App-BUILDING TOOLS

• SquareSpace: all-in-one solution for creating a website (instructions for getting started)
• Wix: create a free website (instructions for getting started)
• Strikingly: website builder -- quick, easy, stylish, mobile-friendly
• Bubble.is: makes programming accessible to everyone without code

Online ad Campaigns: getting Started

• Google AdWords: Set Up Your Google AdWords Campaign in 9 Steps; Your Guide to AdWords; Google AdWords Made Simple; How to Set Up AdWords
• Facebook Ads: How Facebook Ads Work; The Complete Guide to Getting Started With Facebook Ads; Beginner's Guide to Advertising on Facebook; Entrepreneur.com Guide to Getting Started With Facebook Ads

testing

• Optimizely: test and personalize your website (instructions for getting started)
• Validately: recruit testers, launch tests, and analyze results. HBS alumni founder will allow you to recruit panelists for half the normal price -- ask Prof. Eisenmann for details (instructions for getting started)

Presentation design

• Powtoon: free tool to create animated videos
• Slides Carnival: free presentation design templates
• Unsplash: free high resolution photos 
• Smartmockups app (free trial available): tool to create stunning product screenshots without using Photoshop

Other resources for Finding tools

• Steve Blank's Startup Tools
• Startup Stash, a curated directory of 400 resources & tools for startups
• Startup Toolkit by Thomas Oppong