Wireframing
- Balsamiq: a wireframing and mock up tool with a high focus on usability (instructions for getting started)
- InVision: transform your Web & Mobile (iOS, Android) designs into clickable, interactive Prototypes and Mockups (instructions for getting started)
Landing pages
- LaunchRock: a website builder dedicated to early customer acquisition. Publish a landing page in minutes and validate your startup with over 20 million early adopters (instructions for getting started)
- Unbounce: lets marketers build, publish and test landing pages without IT or software (instructions for getting started)
- KickoffLabs: quickly & easily setup refer-a-friend giveaways, sweepstakes, and product launches (instructions for getting started)
SITE/App-BUILDING TOOLS
Online ad Campaigns: getting Started
testing
- Optimizely: test and personalize your website (instructions for getting started)
- Validately: recruit testers, launch tests, and analyze results. HBS alumni founder will allow you to recruit panelists for half the normal price -- ask Prof. Eisenmann for details (instructions for getting started)
Presentation design
- Powtoon: free tool to create animated videos
- Slides Carnival: free presentation design templates
- Unsplash: free high resolution photos
- Smartmockups app (free trial available): tool to create stunning product screenshots without using Photoshop
Other resources for Finding tools