2017 Bootcamp (Jan 11-20)

(2018 schedule will be posted during the Fall. Note that the content covered during Days 1-2 of the 2017 Bootcamp will be shifted to a November workshop.)

 

DAY 1: PROBLEM FINDING - JAN 11

DAY 2: SOLUTION FINDING - JAN 12

DAY 3: BUSINESS MODEL DESIGN AND VALIDATION - JAN 13

DAY 4,5,6 MLK HOLIDAY

DAY 7: MARKETING AND SALES - JAN 17

  • 09:30 - 10:30 | Aldrich 208 | Debrief + interactive lecture, Prof. Eisenmann
  • 10:30 - 12:00 | Aldrich 208 |  Live case with Mark Hill founder and CEO of Wardrobe Essentialist moderated by Professor Frank Cespedes
  • 12:00 - 01:00 | Aldrich 208 | PR expert session with Boston Globe reporter Scott Kirsner 
  • 01:00 - 02:00 | Aldrich 208 | Content marketing expert session with Nextview Ventures Jay Acunzo 
  • 02:00 - 03:00 | Aldrich 208 | Branding expert session with Soldier Design CEO Bobby Riley
  • 03:00 - 04:00 | Aldrich 208 | Growth marketing expert session with MBA '18 candidate Iryna Newman
  • 04:00 - 05:00 | Hive 302, 304, 307 | Studio time
  • 05:00 - 06:00 | Aldrich 207 | Founder fireside with David Cancel and David Gerhardt of Drift, moderated by Professor Mark Roberge
  • 06:00 | Grille | Dinner

DAY 8: SEED FINANCE - JAN 18

DAY 9: TEAM AND FOUNDER ISSUES - JAN 19

DAY 10: DEMO DAY - JAN 20

  • 09:00 - 11:30 | Aldrich Hall | Teams present to panelists, who will include alumni entrepreneurs, investors, Rock Center EiRs, and HBS faculty
  • 11:30 - 12:45 | Aldrich 207 | Debrief + closing remarks 
  • 12:45 | Aldrich 207 | Lunch