Section 2: HBS Startup Bootcamp (Jan 13-20)

 

DAY 1: PROBLEM FINDING, SOLUTION FINDING, BUSINESS MODEL DESIGN AND VALIDATION - Jan 13

DAY 2,3,4 MLK HOLIDAY

DAY 5: MARKETING AND SALES - JAN 17

  • 09:30 - 10:30 | Aldrich 208 | Debrief + interactive lecture, Prof. Eisenmann
  • 10:30 - 12:00 | Aldrich 208 |  Live case with Mark Hill founder and CEO of Wardrobe Essentialist moderated by Professor Frank Cespedes
  • 12:00 - 01:00 | Aldrich 208 | PR expert session with Boston Globe reporter Scott Kirsner 
  • 01:00 - 02:00 | Aldrich 208 | Content marketing expert session with Nextview Ventures Jay Acunzo 
  • 02:00 - 03:00 | Aldrich 208 | Branding expert session with Soldier Design CEO Bobby Riley
  • 03:00 - 04:00 | Aldrich 208 | Growth marketing expert session with MBA '18 candidate Iryna Newman
  • 04:00 - 05:00 | Hive 302, 304, 307 | Studio time
  • 05:00 - 06:00 | Aldrich 207 | Founder fireside with David Cancel and David Gerhardt of Drift, moderated by Professor Mark Roberge
  • 06:00 | Grille | Dinner
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DAY 6: SEED FINANCE - JAN 18

DAY 7: TEAM AND FOUNDER ISSUES - JAN 19

DAY 8: DEMO DAY - JAN 20

  • 09:00 - 11:30 | Aldrich Hall | Teams present to panelists, who will include alumni entrepreneurs, investors, Rock Center EiRs, and HBS faculty
  • 11:30 - 12:45 | Aldrich 207 | Debrief + closing remarks 
  • 12:45 | Aldrich 207 | Lunch